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Behind the scene

YOOZ is committed to empower adult smokers through technology and design ethically.


It is within the fabric of YOOZ’s DNA to acknowledge problems and create solutions that are less harmful to our customers and the world we share. We manufacture e-cigarette devices to make quitting cigarettes easier and safer. Our materials are sourced to comply with the quality and safety requirements used in the production of baby pacifiers.


We don’t design to ensnare, but to empower. We work to improve the lives of smokers who find it difficult to quit combustible cigarettes, and to design products that allow them to switch over to harm-reduction products.


Creating the best products and experiences that set the bar higher for others isn’t just about throwing money at a problem, but about investing in people and RD projects to find the best solutions in science, technology, and design.


Rewriting the rules of conventional smoking by delivering the ultimate experience to improve the lives of many. We utilize the power of technology and design with a human approach, to provide the best possible product and customer experience possible.